During the french "Journées du Patrimoine" (celebrating all the cultural master-pieces of french architecture), Century 21 propose to put a price on all the most famous historical monuments of France.
This way, when you go to visit some famous place (and you wait in line for hours), thanks to Century 21 you can see how much money it would take for you to buy the place you're about to visit.
A clever way for Century 21 to show that their agents are the most talented in the subtle art of estimating the right price of your property.

Some other stuff :

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