A very cool project I had the chance to work on, with my good friends at Mouton Noir.
The brand CIRIO needed a new communication territory, so we used illustration and absurd humor to be the new voice of the brand.
The goal was to break the usual codes and disrupt the way food brands usually speak, creating a very special tone of voice for this very special tomato sauce company.
The brand CIRIO needed a new communication territory, so we used illustration and absurd humor to be the new voice of the brand.
The goal was to break the usual codes and disrupt the way food brands usually speak, creating a very special tone of voice for this very special tomato sauce company.
These illustrations were made to be used in advertising videos for European TV.
You can have a look of what it looked like, once animated by the marvelously talented people at Riot House in this little montage I made :
You can have a look of what it looked like, once animated by the marvelously talented people at Riot House in this little montage I made :
- Buon appetito! -
